Hotel Marketing Templates
Hotel Marketing Courses
Simple Hotel SEO
$279.00
(or 3 payments of $99)
Hotel Marketing Tools
Note: This page contains affiliate links (*). If you click and purchase using my link, I may receive a small commission at no extra cost to you. I only recommend tools I have personally used and love!
Recommended Tools and Software for Hoteliers
KeySearch is easy to use and affordable, with plans starting at just $17/month. Research keyword ideas, track your ranking, analyze competitors, improve existing website content, and more.
Get started with KeySearch* and use promo code KSDISC for an extra 20% off any plan! (That brings it down to just $14/month.)
SEMRUSH *
Semrush is an excellent all-around SEO tool for more advanced marketers, though it is a bit more expensive with plans starting at $99/month. This could be a great option if you have multiple properties to manage, or you’re a bit more familiar with SEO and want more advanced features. Get started with Semrush* here.
Totally new to hotel SEO? Grab a copy of my step-by-step checklist and keep it handy while writing or editing your hotel website pages.
CANVA *
Canva is the easiest way to create your own beautiful graphics. You can do a lot with the free version, but upgrading to Canva Pro* lets you collaborate with multiple team members, save your own unique branding elements, and automatically resize graphics for different social platforms. Get started with Canva* for free here.
Creative Market is my go-to resource for finding affordable, professional, pre-made design templates including social media graphics, slide decks, icons, styled stock images, fonts, pre-built website themes, and more. Visit Creative Market* to browse design goods.
Grammarly is a powerful spell-checker and writing assistant that works on email, social media, word processors, and any other text box you can think of. Use the Google Chrome extension or native desktop app.
MAILERLITE* (Email Only)
MailerLite is a great option if you have a small list or are just getting started with email marketing. The interface is clean and simple, with good list segmentation options and customization. Plans are FREE for the first 1,000 subscribers, then start at just $9/month. Get started with MailerLite* here.
CONVERTKIT * (Email Only)
Designed for creative online business owners, Convertkit is a solid option if you have multiple list segments or want to set up automated campaigns. Pricing is similar to Mailerlite, but Convertkit offers more advanced features. Get started with Convertkit* here.
REVINATE (Email + CRM)
As your hotel business grows, you’ll want to make your email strategy more personalized, which requires preference data from your booking system or PMS. Revinate is a great choice that combines email marketing, customer relationship management (CRM) and reputation management (online reviews).
Squarespace is my #1 recommendation for anyone looking to DIY a professional, great-looking website. Squarespace is a great choice for smaller properties on a budget – but if you decide to go the DIY route, make sure you’re using a seamless hotel booking widget like the options from Lodgify or Siteminder.
In my past roles working on property, I’ve also used Squarespace* to create standalone websites for hotel restaurants, pop-up events, outlets, and other ad hoc business cases.
Small-ish hotels probably don’t need to invest in a scheduling tool, but Sprout Social is a great option if you want a central dashboard for managing multiple profiles across multiple platforms, plus analytics.
Note: This page contains affiliate links (*). If you click and purchase using my link, I may receive a small commission at no extra cost to you. I only recommend tools I have personally used and love!