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WELCOME! WE’VE BEEN EXPECTING YOU…
If your hotel website isn’t driving direct bookings day after day, it’s probably losing you bookings instead.
(That goes for your emails, blogs, and marketing campaigns, too.)
How great would it be to sit back and say, “Yep, we’re the best hotel in town. Book now!” – and actually have your ideal guests and groups lining up to hand over their card and check in.
Except… that’s not how real people book hotels.
To get the *right* heads into beds, from leisure travelers to event planners, you need compelling copywriting content to do the heavy-lifting for you.
You want copy that truly reflects what your hotel has to offer, so you can become your guests' go-to home-away-from-home.
(…and spend less time agonizing over writing your marketing materials, and more time taking care of your travel business.)
Did you know the top result on page one of a Google search gets 31.7% of the clicks?
Source: Backlinko
Let’s get your hotel found – and not forgotten – on a crowded page of endless online booking options.
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Client Love
01. Hotel Website Copywriting
DONE-FOR-YOU HOTEL WEBSITE COPY, DESIGNED TO ATTRACT YOUR IDEAL GUESTS, DELIVER NEW LEADS, AND DRIVE DIRECT BOOKINGS.
You need a hotel copywriter if:
You want a strategic refresh of your current website, with search engine optimization (SEO) in mind.
You’re in the pre-opening phase and need someone to define your tone from scratch — or bring existing brand voice guidelines to life.
Your website is already built (thanks Corporate!) but you’re up to your eyeballs in lorem ipsum placeholder text.
You recently renovated and now your hotel website content needs a total overhaul — room descriptions, dining pages, the works!
A la carte landing pages, home pages, room product descriptions, brand voice messaging, and print collateral options are available upon request. Get in touch for a custom hospitality copywriting quote.
full website packages
from $3,000
Est. Turnaround: 6-8 Weeks
Competitive positioning and keyword research
Conversion-focused (and always Google-friendly) copy for 4+ landing pages
Website wireframing
02. Travel Copywriting for Hotels
INSPIRING TRAVEL COPYWRITING, BLOG POSTS, PRINT ARTICLES, AND DESTINATION GUIDES TO POWER YOUR HOTEL CONTENT MARKETING STRATEGY.
You need a travel copywriter if:
You want to capture a bigger share of search interest in your travel destination – and turn it into high-quality traffic to your hotel website.
You’re struggling to keep up with all the content writing you need for social media and other digital marketing channels.
You want to position your hotel brand as a trusted local expert by sharing lesser-known experiences and travel content.
You want to position yourself (or your hotel group) as a travel industry expert through strategic B2B content written for meeting planners, event executives, travel advisors, etc.
Image sourcing not included. A la carte blog posts as well as travel writing rates for magazine and print projects available upon request. Get in touch for a custom tourism copywriter quote.
blog packages
from $1,000*
Est. Turnaround: 2-4 Weeks
*Min. 4+ blogs, pricing varies by word count from 500-2,000
Keyword research and editorial content plan
Engaging article copy, formatted for SEO
03. Hotel Email Copywriting
GROW YOUR EMAIL LIST WITH STRATEGIC LEAD GENERATION CAMPAIGNS, AND NURTURE LIFELONG LOYALTY WITH ENGAGING EMAIL NEWSLETTERS.
You need an email copywriter if:
You already have a list but no one is opening, clicking, or booking.
Your hotel email communications are um – kind of all over the place, and you need a pro hotel copywriter to overhaul your strategy.
You’re ready to build and segment your email lists with subscribers who actually want what you have to offer.
You want to attract and nurture new leads, minimizing friction in your property’s sales and group event proposal process.
All emails include two (2) subject line options for A/B testing, pre-header text, body text, and CTA.
Image sourcing and email design not included. Pricing varies for longer-form or newsletter-style email content. Get in touch for a custom quote.
email packages
from $800*
Est. Turnaround: 2-4 Weeks
*Min. 4+ emails
lead gen packages
from $1,500*
Est. Turnaround: 4-6 Weeks
*Min. 3+ emails for delivery and nurture sequence
Copy for 1 "lead magnet"
Trusted by:
Are we a fit?
Let’s find out!
My business is luxury copywriting for travel industry and hotel brands, so clients get the white glove, five-star treatment… That also means I don’t work with just anyone.
Since I tend to book out, get in touch with your project details ASAP.
The early birds catch the killer copy, if you know what I mean!
Questions?
Great! Here are some answers.
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Hotel property websites, blogs, and email copy are kind of my bread and butter – but being a specialist travel copywriter, I’m always up for a new challenge! Take a quick peek at what I don’t do below, and if it’s not listed there, get in touch.
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If you’re looking for help with: Airbnb or short term vacation rentals, real estate listings, property listings for third-party websites, social media captions, menus, or press releases … I’m not the copywriter for you.
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Yes, you can pay in installments. Most projects require a 50% deposit upfront, which secures your place in my schedule. The remaining 50% is invoiced upon submission of the first draft.
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Yes, absolutely – I want you to LOVE your copy! All projects include up to two (2) rounds of revisions within 30 days of receiving your first draft.
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Simply put, a lead magnet is a FREE piece of hotel content that entices potential guests to subscribe to your email list. Think: A special offer, a local destination guide, a downloadable ebook…
Hotel lead magnets work well for the MICE segment but can be created for both B2B and B2C marketing.
Still confused? Read this: Email lead generation for hotels
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No. You are responsible for adding your copy into your own website CMS (content management system) or email service provider.
See also: The question below, “What is wireframing?”
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Website wireframing is a deliverable which shows you exactly how the copy I’ve written for you should appear on your website.
In my experience as a top hotel copywriter (and ex- hotel marketing manager!) copy should always direct design and not the other way around. However, most large hotel groups I work with already have website design best practices in place.
My hotel website copywriting packages include wireframing to make it easy-as-pie to place your headlines and copy into position.
I write copy for...
Luxury hotels
Boutique hotels
Upscale hotels
Resorts
Chain hotels
Independent hotels
Pre opening hotels
Other unique accommodation
Hotel brands
Travel brands
Tour operators
Hospitality groups
Weddings*
Meetings/Events*
Restaurants*
Loyalty programs*
*ONLY WHEN AFFILIATED WITH A HOTEL/HOTEL GROUP OR TRAVEL BUSINESS.
I do not write copy for...
Airbnb or VRBO
Real estate listings
Other short-term vacation rentals
Hospitality tech or SaaS companies
Luxury goods
Consumer products
Social media
Press releases
Hotel industry websites
FOR THE DO-IT-YOURSELF-ERS
Write your site the easy way with the Hotel Website Workbook
Not ready to hire a hotel copywriter? Not a problem! Grab the 60+ page Hotel Website Workbook to DIY your own hotel website step-by-step.
A huge lifesaver!
“For busy teams like mine, having someone who can jump in and just ‘get it’ is a huge lifesaver. Jenn is a skilled, well-traveled writer who delivers strong content on any topic we’ve sent her way!”
KARLEE FERRIS
Content Director, Kimpton Hotels & Restaurants