About Five Star Content

Five Star Content is a boutique hotel marketing agency serving lodging and tourism clients around the globe. We help lodging and hospitality businesses get more direct bookings through strategic copywriting and engaging, story-driven content.



The travel industry is booming…

But hoteliers still face significant challenges that keep us up at night, like:

✓ Digital marketing
✓ Acquiring new sales leads
✓ Search engine optimization
✓ Metasearch and OTAs
✓ Social media
✓ Team development
✓ Revenue, revenue, revenue!

It's a lot, but we’ve made it our mission to help. Learn about the latest hospitality marketing strategies on our hotel marketing blog.

Hotel copywriter and hotel marketing agency founder Jennifer Zajac

Oh, before we forget… meet Jenn!

Hey there! 👋 I’m Jennifer Zajac, an expert hotel copywriter and hotel marketing consultant with a decade of hospitality industry experience.

I got my start in hotel sales and marketing as a coordinator, working at a 5-star luxury hotel property. After many years, a few more hotels, successful campaigns, and two international moves later, I’m now an independent hotel marketing consultant.

Five Star Content was born out of my desire to help hoteliers and accommodation providers succeed.

In today’s crowded online booking landscape, hotels face more challenges than ever. That’s why it’s crucial for hoteliers and senior management to embrace digital marketing and innovative technology. Explore my writing and consulting services below.

Read the Hotel Marketing Blog

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Psst… We’re Hiring!

Do you love hotels and hospitality? We’re remote-friendly and always on the lookout for talented new writers. Simply send an email with a few writing samples and we’ll be in touch.