About Five Star Content

Five Star Content was created to address the need for data-driven hotel copywriting that converts into direct bookings. We’re a global, boutique content marketing agency, built for hotels and hospitality.


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Jennifer Zajac

Founder and Lead Strategist

Jenn is a passionate traveler, pun enthusiast, and fierce advocate of the Oxford comma. She’s been a hotel copywriter and hotel content marketing specialist for the past decade, both on-property and as an independent consultant.

She founded Five Star Content to help hoteliers and accommodation providers succeed in today’s crowded online booking landscape.


We’re Hiring!

Do you love hotels and travel? We’re remote-friendly and always on the lookout for talented new writers. Shoot us a message at hello@fivestarcontent.co with a few recent samples and we’ll be in touch.